From the front-lines of change: A sales representative’s perspective on WCEF 2025

Attending the World Circular Economy Forum WCEF 2025 as a representative of Manna Insect was both inspiring and energizing. As someone who speaks directly with potential partners and clients on a daily basis, it was refreshing to step into a space where global leaders, investors, and policymakers are aligned around one clear goal: building a sustainable and circular future. For us at Manna Insect, that future includes insects, specifically the black soldier fly, as a key solution to global challenges in food production, waste management, and soil health.

The WCEF 2025 forum and expo, organized in São Paulo, Brazil, gave us the opportunity to share what we do at Manna Insect: enabling local insect farming through smart, scalable technology. I spoke with dozens of people who were genuinely curious and often surprised by how effectively black soldier fly farming can turn organic waste into high-value protein and fertilizer. Many had heard of insect protein in theory, but few had realized how practical and accessible it is becoming, especially for local farming communities in both the Global South and more industrialized markets.

One of the most valuable aspects of the event was the conversations with financiers and policymakers. These are the people shaping the environment in which our business grows. It was encouraging to see how many of them understood the urgent need for sustainable protein alternatives and circular waste solutions. They were open to learning more about insects as part of that solution. Several people asked smart, detailed questions about the regulatory frameworks needed to support insect farming at scale. These are the kinds of discussions that can drive real change.

We also had a chance to highlight how Manna Insect’s technology empowers decentralized farming. Our modular systems allow for insect farming anywhere organic waste is available, whether it’s agricultural side streams in Africa or food industry byproducts in Europe. That flexibility means our clients can turn local waste into value on-site, improving food system resilience while creating new income streams. As a sales rep, I see firsthand how powerful this message is for partners looking for economically viable sustainability solutions.

Beyond the business side, WCEF 2025 reminded me why I joined Manna Insect in the first place. This isn’t just about selling a product. It’s about being part of a movement. Every black soldier fly farm we help set up is a step toward a world where waste becomes a resource and local communities thrive through innovation.

In short, WCEF 2025 was a fantastic opportunity to connect, learn, and share. The interest in insect-based solutions is growing fast, and the feedback we received confirms that the time for scaling is now. I left the forum more confident than ever that Manna Insect is not only offering a timely solution, but one that resonates with real needs across industries and regions.

We’re ready for the next steps. Let’s build more sustainable future together!

This article was written by Toni Marjanen, our Head of Sales

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